It tastes just like Cherry Cola

BBC NEWS | Magazine | Well placed

Well, haven't we come a long way from the Kinks being forced to change the lyrics in Lola from Coca Cola to Cherry Cola.

McDonalds have just made an offer of $5 to any Rap performers who have a reference to the Big Mac in their lyrics and it is played on the radio. That's $5 each time it's played! It makes you feel dirty doesn't it?

Product placements are starting to become more prominent on television as the powers that be try to combat people with TiVO's and the like who are now able to skip their commercials completely. You can't fast forward commercials if they are part of the show, Queer Eye for the Straight Guy is a beautiful example of an entertaining hour of worship at the consumerist altar.

Anyway, if we see a future where ads are replaced by product placements, I think it will be good, product placements are so cynical that for me, it removes any slim amount of credibility from the product completely. Somehow, I don't think it will happen that easily.

One day hopefully, they'll pay me for referencing their shit in my Blog!